Accelerating Social Commerce in the Age of AI.
Consumer Brands & Platforms
Executive advisory for C-suite and founders at consumer brands and platforms across global audiences and shoppers.
Start a Diagnosis — Where Does Your Brand Stand? →Jenna Cao
Chief Acceleration Officer · Fractional Advisor & Growth Leader15+ years building at the world's largest social and creative platforms and iconic consumer brands — with capital markets discipline to tie it back to commercial fundamentals.
ByteDance · TikTok · CapCut · Dreamina · Shutterstock
L'Oréal USA · Nike · Cole Haan
Citi M&A · CPG & TMT
Cornell Tech · Parsons · Columbia · LMU
Diagnostic of where your growth system is breaking. Brand, social, and ecommerce baseline. What to fix first and why.
Fix one high-impact gap across discovery, conversion, or retention. TikTok Shop, PDP, AI workflow.
Full commercial growth phase. Creator activation, AI scaling, GMV tracking.
Senior advisor to CEOs, CMOs, and CPOs. Strategy and commercial alignment.
Senior commercial leadership in the seat. Interim COO, CCO, and GM roles available.
| Indie Beauty Founder-Led |
Established Brand Retail + DTC |
|
|---|---|---|
| Demand | Strong, creator-driven | Stable, not expanding |
| Trust | Aesthetic-led, thin proof | Strong and established |
| Convert | Leaking at PDP | Not social-native |
| Retain | Underdeveloped | Present, not engineered |
| Signal | Not captured | Not feeding back |
| Moved | Rebuilt PDP · Routine bundles · Creator layer | Social-native PDP · Retail to owned · Routine systems |
Working Needs attention Breaking
The WELLAI AI Discovery Index™
How consumer brands are found and chosen in the age of AI — across TikTok, conversational AI, agentic shopping, and retail.
- AI Discovery ScoreHow findable your brand is across AI surfaces
- Conversion Gap MapWhere attention leaks before purchase
- Signal Strength RatingWhat's feeding growth versus noise
- Priority Action ListWhat to fix first
Where does your brand stand?
Most brands don't know where their commercial flywheel is breaking. A 30-minute conversation is usually enough to find out.
Book a 30-Min Call to Accelerate Your Brand →