Clear audience definition. Compelling value narrative. Defined path from attention to demand. Commercial motion built for social-first markets with AI-powered workflows from day one.
A crowded marketplace demands strong fundamentals and the right accelerants. Aligned performance outcomes. Desired market reach. AI-activated building blocks that turn social traction into scalable commerce.
Modular or full engagement sprints — solving for key painpoints and growth gaps.
- Brand & social performance baseline
- Audience signal and demand gap analysis
- AI tool & workflow inventory
- Prioritized recommendations — what to fix first and why
- Positioning & narrative for social and commerce buyers
- Audience wedge and first-mover demand strategy
- Social commerce activation — TikTok Shop, creator tier, full-funnel
- Distribution strategy — platform-native, retail, and social channels
- AI workflow design for content production and audience targeting
- Enhance brand presence across creator and commerce ecosystems
- Test & iterate — performance signals, channel optimization, creative refresh
- AI-powered scaling — content workflows, audience expansion, performance automation
- Growth milestone tracking against market reach and revenue outcomes
Fractional Advisory — Senior strategic advisory on retainer at CSO, CMO, and CGO level - tailored to business acceleration outcome needs. Scope and cadence customizable.
Engagements start with an Audit from $2,500 with bundled offerings available. Free intro chat to discuss fit and scope.
- Platforms: ByteDance · TikTok · CapCut · Dreamina AI · Shutterstock
- Fortune 500 CPG, Fashion & Beauty: L'Oréal USA · Nike · Cole Haan
- Capital Markets: Citi M&A
- Next Gen Advisory: Cornell Tech · Parsons · LMU · Columbia Startup Lab